Growing Your Small Business
Came across this great post by John Jantsch called Maybe It’s a Problem With the Bowl. These words ring very true. If you want to grow your business, you have to think big, act big, and change what you...
View ArticleChoosing Your Ideal Target Market
In the post Five Key Parts to the Marketing Plan, the first thing you need to do before all else is to identify your ideal customer. It seems that most business owners don’t want to do this for fear of...
View ArticleBusiness goals help you plan your marketing
I get a lot of calls this time of year to help business owners develop their marketing plan. But one common theme is beginning to stand out as I speak with more and more business owners – they don’t...
View ArticleMasterful Marketing™ – 8 Steps to Marketing Success
I’m very excited about the launch of my new service offerings targeted at independent professionals and small business owners. Masterful Marketing™ is an 8 step system that helps you create an...
View ArticleYear End Marketing Planning
It’s that time of year where many small business owners begin to scramble to create a marketing plan for the new year. To shortcut the process, here are some last minute tips that will help you plan...
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Should You Update Your Brand?
Every once in a while a business owner calls me to discuss the pros and cons of updating their brand. The conversation ranges from developing a new logo (image) to completely revamping what their...
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Has Online Marketing Changed our Jobs as Marketers?
Good question and one that I’ve been asked often. I hadn’t really thought about the affect of social media on my business as a marketing consultant, but there is certainly some challenges to those who...
View ArticleCreate Your Company’s Identity
To many, a brand is an intangible concept that is associated with an image, such as the Nike® “swoosh”. That definition is too limiting, and for many of us who own service-based businesses, brand is an...
View ArticleBe Different, Get Attention
The purpose of marketing is to get attention from your target audience for your products and services so that they want to find out more and potentially do business with you. In order to get attention,...
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Build A Solid Marketing Foundation
All construction must begin with a solid foundation otherwise you risk erecting a structure that requires constant maintenance and repair. Creating a solid marketing plan is no different. Jumping...
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